Award Categories

The categories for the Australian Web Awards 2016 are as follows:

A single site can be entered in up to two (2) categories. Each category requires a separate entry.

National finalists will be chosen from entries judged in each category.

In 2016 we will be introducing the Excellence in Criteria awards. These are the "Best in Show" awards, and will be presented to the sites that demonstrate excellence in at least one of the five main criteria:

  • User Interface Design
  • User Experience Design
  • Content
  • Development
  • Accessibility.

The National finalists will be tfrom entries judged for each of the criteria stated.

The Most Outstanding site will receive the McFarlane Prize, the national prize for excellence that began in 2006 at Web Directions, named in honor of Nigel McFarlane.

Personal

This is for non-commercial sites – e.g. bloggers, photographers, hobbyists, artists, and musicians. Sites should contain NO commercial content.

If the site is commercial in intent and is part of a small business with a revenue greater than $5,000 per month, it belongs in the Small Business category, not Personal.

Sites using stock template designs and off the shelf CMS implementations (e.g. Tumblr; Wordpress.com, Blogger, Facebook) are perfectly acceptable and in such cases, we do not expect you to conform to accessibility guidelines. Although we would hope that the template makers are aware of accessibility and its importance.

Principally, the personal sites are judged on content, but if sites score equally on content, those sites that are well built or skillfully hand-coded will have the advantage.

Validation Testing Guidelines

Below is the recommended validation testing guidelines and evidence required.

  • Markup - n/a.
  • Accessibility - WCAG 2.0 Level A at a minimum; for content that you are responsible for.
  • Page Speed Testing -n/a
  • Content - spellchecked

Criteria Weighting

Startup

The Startup Category is open to new businesses that at as of July 1st this year, who have been operating for less than two years.

Validation Testing Guidelines

Below is the recommended validation testing guidelines and evidence required.

  • Markup - HTML5 with less than three (3) Unique Errors.
  • Accessibility - WCAG 2.0 Level A, as a minimum. This is dependent on the audience demographic.
  • Page Speed Testing
  • Content - spellchecked

Criteria Weighting

Small Business

Small Business is open to any business that has been trading for more than two years as of July 1st this year, and which turned over less than $2 million in the twelve months prior to July 1st. Businesses less than two years old can choose to enter this category or they can enter the startup category.

Validation Testing Guidelines

Below is the recommended validation testing guidelines and evidence required.

  • Markup - HTML5 with less than three (3) Unique Errors.
  • Accessibility - WCAG 2.0 Level A, as a minimum. This is dependent on the audience demographic.
  • Page Speed Testing
  • Content - spellchecked

Criteria Weighting

E-commerce

This category is for websites whose primary purpose is to sell products or services online.

Validation Testing Guidelines

Below is the recommended validation testing guidelines and evidence required.

  • Markup - HTML5 with less than three (3) Unique Errors.
  • Accessibility - WCAG 2.0 Level A, as a minimum. This is dependent on the audience demographic.
  • Page Speed Testing
  • SSL Certificate - current
  • Content - spellchecked

Criteria Weighting

Commercial

The Commerical caategory is suited to businesses that are more than two years old and are turning over more than $2 million p.a.

If the principal focus is selling online from a catalogue of products using the website, it should be entered in eCommerce category. If the site is more focused on the branding, information or services, it belongs here. Some sites could fit either category, in which case choose the one you prefer.

Please note, individual sites can be entered into two (2) award categories.

Validation Testing Guidelines

Below is the recommended validation testing guidelines and evidence required.

  • Markup - HTML5 with less than three (3) Unique Errors.
  • Accessibility - WCAG 2.0 Level A, as a minimum. This is dependent on the audience demographic.
  • Page Speed Testing
  • Content - spellchecked

Criteria Weighting

Government

This category is for websites of government, government agencies or wholly government-funded programs.

Given the Australian Government's stated commitment to accessibility, government sites should aim to meet WCAG 2.0 Level AA standards.

Validation Testing Guidelines

Below is the recommended validation testing guidelines and evidence required.

  • Markup - HTML5 with less than three (3) Unique Errors.
  • Accessibility - WCAG 2.0 Level AA, as a minimum.
  • Page Speed Testing
  • Content - spellchecked

Criteria Weighting

Education

The "Helen Burgess Education Award" is for educational institutions such as schools (private, public, primary and secondary), Registered Training Organisations and universities.

Typically, the sites would support the ongoing business of education and recruitment of prospective students, as well as supporting current students and staff.

Validation Testing Guidelines

Below is the recommended validation testing guidelines and evidence required.

  • Markup - HTML5 with less than three (3) Unique Errors.
  • Accessibility - WCAG 2.0 Level A, as a minimum. Government-supported institutions should aim for WCAG 2.0 Level AA.
  • Page Speed Testing
  • Content - spellchecked

Criteria Weighting

Not for Profit

Candidate sites can be Not-For-Profit organisations, non-government organisations (NGOs) or industry associations. 

Validation Testing Guidelines

Below is the recommended validation testing guidelines and evidence required.

  • Markup - HTML5 with less than three (3) Unique Errors.
  • Accessibility - WCAG 2.0 Level A, as a minimum. This is dependent on the audience demographic.
  • Page Speed Testing
  • Content - spellchecked

Criteria Weighting

Innovation

This is a broad category designed to acknowledge innovation/experimentation in any aspect of web technology. This could be the concept of the site, original content or design, or an innovation in any technical aspect.

It could be on any platform; e.g. web, mobile, application, internet of things. Because we are looking at the boundaries of what is possible, WCAG 2.0 conformance is not a prerequisite, although minimum conformance should be part of outstanding practice where it can be applied

Validation Testing Guidelines

Below is the recommended validation testing guidelines and evidence required.

  • Markup - HTML5 with less than three (3) Unique Errors.
  • Accessibility - WCAG 2.0 Level A, as a minimum. This is dependent on the audience demographic.
  • Page Speed Testing
  • Content - spellchecked

Criteria Weighting

Social Media

This category acknowledges business success and innovation in social media marketing.

Entrants are encouraged to provide real-world business metrics for assessment by the judges. Please note, any commercial information you provide will not be publicly disclosed without the entrant's prior written agreement.

Validation Testing Guidelines

Below is the recommended validation testing guidelines and evidence required.

  • Markup - n/a.
  • Accessibility - WCAG 2.0 Level A at a minimum; for content that you are responsible for.
  • Page Speed Testing -n/a
  • Content - spellchecked

Criteria Weighting

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