Technology is changing the way we see and experience the world.
Airscope is a startup business built on use of new technology in innovative ways. Their driving vision is to unlock the bigger picture for their clients – making inspection data more accessible, immersive and instructive.
The challenge with any innovative business is packaging your offering to your target market and encouraging them to be an early adopter. You need to focus on the benefits, benefits, benefits!
This a tough (but very achievable) task at the best of times, but even harder when your audience is very traditional, namely asset owners working in very traditional industries such as mining, oil & gas, utilities and energy.