AQWA Website Redevelopment
AQWA operates in the tourism and leisure industry were discretionary spend is harder to come buy in current financial conditions throughout its target audience.With a much smaller budget they were competing against WA’s premier tourism destinations. Their website was not responsive, and did not deliver an engaged user experience replicated by the high bounce rate and limited time on site. Bounce rate reduced to 32% and time spent on site increased to 2 minutes 36. The new site not only provides an interactive user experience, but delivers engaging content that the client can build on. A Phase 2 development is underway to introduce a new e-commerce approach to their ticket sales and introduce for the first time the opportunity to buy merchandise through a revised online shopping cart experience. Feedback from the client and general public through both website interaction and social media engagement has been overwhelming. The owners of AQWA are now looking to replicate this approach across their additional 5 international aquarium sites based on the success of this redevelopment.