Beston Global Food Company
The multi-award winning Beston Global Food Company (BFC) provides natural and verifiably safe food and beverages to global markets. BFC, an ASX listed company, has invested significantly into the dairy, meat, seafood and health industries in Australia.
BFC approached us to design a modern, responsive website for digital consumer touchpoints. They wanted the new website to raise global brand and product awareness, as well as provide support to distributors and B2B customers. They also requested content strategy and planning documents to ensure correct messaging for the various users of their site.
We ran a Strategic Workshop with all major business stakeholders to determine the best solution for BFC. Working to a tight two-month deadline, we came up with a solution we believed would deliver the results they wanted.
BFC wanted the website to be easily accessible for their consumers, across all types of devices. We ensured this outcome by building their website with a responsive framework, and by following best practices in web design.
Importantly, we also optimised the BFC website for search engine visibility. We wanted to ensure that consumers could find the BFC website when searching for the company, or any of their product ranges.
To promote brand awareness and support the sales funnel of the various companies BFC owns, each brand is represented by its own landing page, showcasing the brand’s story and product range.
Products are integrated with their relevant pages within the Beston Marketplace, BFC’s online shop, which allows consumers to purchase the products listed.
Architecture of the mobile-responsive website was designed to provide value for the various distinct user groups BFC serves.
These groups include consumers, buyers and investors who all have varied objectives for coming to the website. Each group needs to be able to navigate the site easily to find relevant information and resources. To address this, we designed the main menu to prominently feature product ranges, as well as partner and investor sections. These areas provide valuable opportunities to inform and develop relationships with consumers.