Award Nominations

Blue Derby

Category: Government
Entrant: Walker Designs
State of Entry: TAS

Blue Derby Homepage

The Blue Derby trail network is a world class mountain bike park recently opened in the area surrounding the historic Tasmanian town of Derby. Our goal in redeveloping the website was to provide a dynamic resource that reflected the world class nature of the development.

The Blue Derby website is intended for tourists and locals looking for a unique place to mountain bike and it is aimed at inciting excitement. To encourage exploration it takes advantage of the wild views that abound in the region. Each of the 17 trails include interactive maps, PDFs, and altitude graphs to equip visitors with confidence to tackle what is on offer. 

Off the trail the site highlights the unique local environment and makes it easy to browse the areas many features. Visitors looking to find local food and accommodation options will see the variety available in the region, but have the option to quickly pinpoint exactly what they are looking for.

The action and life that runs through the trail network is evident on the Blue Derby homepage, visitors can check current weather conditions, read vital trail stats, and browse a feed of recent social media photos. The result of the project is a singularly unique destination that encapsulating the excitement of exploring this remote yet beautiful region of Tasmania. 

Blue Derby Trail listing page
Blue Derby Trail page
Blue Derby Merchandise

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