The main purpose of the website is to communicate the client’s culture and unique selling points while building trust through accessible, engaging and practical content. Ultimately, the aim was to develop a sustainable channel that would attract quality prospects, resulting in an increase in web traffic and lead conversions.
Executing an integrated rebrand, website redesign and digital marketing strategy for the client was no mean feat. Managing strategic, creative, content and technical projects concurrently was a challenging and highly rewarding experience. Our ability to uphold the integrity of the rebrand throughout the rollout of all the offline and online touch points is a testament not only to the BirdBrain team, but the input and collaboration with the client.