Caulfield Racecourse Reserve
Our goal was to create a new identity for Caulfield Racecourse Reserve, that reflects their vision for an accessible, welcoming area for the community and to be seen as transparent, trustworthy and professional. Along with the logo and print collateral, Blick Creative was tasked with this website design and development for the Reserve.
Overall the website reflects the welcoming, natural aspects of the Reserve, with ample white space and brand elements throughout. The website, like the Reserve, is easily accessible and navigatable. It features an interactive map of the Reserve, professional photography of the area taken by Blick Creative and easy to download documents relating to the development of the Reserve and Land Management Plan.