Downtown Real Estate Cafe Website
Downtown Real Estate Cafe is a newly established Real Estate Agency based in Salt Lake City, Utah.
DTREC’s true passion is to promote city living at it’s finest! While representing some of the most unique and stylish condo projects in the entire region, DTREC have discovered Salt Lake City to be one of the most sought after cities for the convenience and excitement of urban life. From Westgate Lofts to City Creek Condos and even the newest edition of the stylish Broadway Park Lofts.
Downtown’s grid extends from North Temple to 900 South and traverses to 500 East and 600 West, housing Salt Lake’s finest antiques, bars, cafes and sub culture. From ‘A’ntiquities to ‘Z’en-like past times, Downtown Salt Lake bundles artistic, cultural, dining, retail and commercial business into one attractive, convenient and user-friendly package.
Working closely with DTREC through numerous skype meetings, they wanted to approach their branding and online presence a little differently to the typical Real Estate websites online today. DTREC wanted to pay homage to the city’s pioneers and retain a fun, classy, creative website with a 50’s approach to the overall branding.
The target audience are both Male & Female aged between 25 to 45 years of age, single professionals already living in Salt Lake City area who are wanting to upgrade their lifestyle and take advantage on the newly renovated Downtown area.
The biggest challenge we faced with this project was working with a third party system called IDX Broker. We have never used this program and having both the client and IDX being based in USA it did prove challenging at times to resolve IDX software issues. IDX does feed a lot of the information into the website, but we still needed to configure and customise the system accordingly set the parameters as required by the client.
Other features include users creating accounts on the website to save property listings, search via post code and utilize online mortgage calculators for local brokers in the area.