Safety training provider ERGT commissioned a new website as part of a broad rebranding exercise. The primary purpose of the new site is to better display the business’s offering to potential customers. As ERGT’s immersive training experience is its key point of difference, it was imperative that this attribute be highlighted throughout the site.
Clean, minimalist design was employed to allow ease of navigation. Large, striking imagery places the training experience front and centre as soon as users land on the site and accompanies them throughout their user journey. A large header slider is used to share messages clearly differentiating ERGT from its competitors, and as a means of further highlighting its state-of-the-art training facilities.
Website content needed to simply explain a wide range of courses that exist within a complex hierarchy, whilst adhering to ERGT’s regulatory obligations.
Careful consideration was given to the mobile responsiveness of the site, as many of ERGT’s customers use mobile devices to research and book courses – often on remote sites.