HomeStart Finance is a State Government organisation, 100% focused on providing home loans for South Australians. Their aim is to make home ownership a reality for more people. They also work to encourage financial literacy through community engagement via free home buyers’ seminars and sponsorships.
To future-proof their platform for years to come as well as increase conversions and engagement, HomeStart chose to update their technology architecture by building with Kentico 12 MVC.
The Kentico 12 platform gives the HomeStart team extended control over their marketing. The comprehensive CMS allows marketers to manage the customer experience across channels.
A highlight of this project is our custom developed calculation engine.
The number of loan types HomeStart offer had the potential to be overwhelming. To simplify the customer journey, we built a series of interlinked calculators. These calculators answer questions such as ‘how much can I borrow’ and ‘how much deposit do I need?’.
By integrating with a third-party financial platform, the data used in calculations is kept up to date. This means that results are always accurate.
The calculators are fully UX optimised to offer a seamless experience. Dynamic capability offers useful insights while visual cues and graphs guide the user through the process. Importantly, a smart data-saving solution transfers data between calculators so users do not need to fill out the same field twice.
If the user requests a call back, their calculator results are made available to the HomeStart team. This means the HomeStart team can offer their help without needing the customer to repeat the information.