KordaMentha Website Redesign
Corporate advisory firm KordaMentha needed a website that would help it reposition itself in the Australian and Asian markets. The result was a site that had a transformative impact on the brand’s online presence.
KordaMentha provides specialist consulting, forensic, real estate, turnaround, restructuring and investment management services. The firm is well known for its administration and restructuring work on Ansett, and as a result, has built up a very strong reputation in the area of corporate insolvency. However, it wanted to reposition itself to raise awareness of its broader services, as well as its footprint across Asia. In line with this brand repositioning, KordaMentha felt it was time to overhaul its website.
The overarching objective for the new site was to support and magnify the brand’s revised values and activities, while incorporating modern design and usability principles. An easy-to-use CMS, including quality integrations with web technologies such as social and multimedia, were central requirements.
The result has been a site that, in the client’s words, “clearly communicates KordaMentha’s new direction and corporate values”.