Latasha’s Kitchen is a fabulous range of concentrated products that are Australian made with top quality ingredients. The site needs to communicate the brand story and inform new and existing customers about the products and how to use them. It aims to inspire, educate and sell all in one.
The primary purpose of the website is to inform customers and stockists on the products available, how they are created and how to use the products.
The secondary purpose of the site is to sell online to customers who don’t have a local stockist without it being so in your face that it takes clients away from the stockists. This is a FINE balance as the aim is not to sell online to customers who would otherwise buy from stockists.