Motorola Solutions - Smartcom
Motorola is undoubtedly a leader in the telecommunications sector – a household name that is renowned for its reliable products and setting benchmarks in the industry which has benefited millions of individuals across the globe. Realising the need for a customised online newsroom, Motorola Australia required a digital platform that could effectively include localised articles, case studies, PR, media generated, and press releases.
Motorola Australia began the initial concept as a destination that readers could easily access on demand articles, share any articles of interest over all major social media services, various marketing channels and via email, and more importantly show leadership qualities which would add to the local as well as global credibility of the Motorola brand. We applied elegant and subtle animations through a strong development backend, and extensively planned for a well thought out UX in responsive design. By keeping the layout clean and engaging, we fulfilled the primary outcome of revamping the site to become more accessible across all platforms and devices - increasing readership and engagement within the local Australian audience.