Nip Allergies in the Bub
The Nip Allergies in the Bub website’s purpose is to inform and educate parents, parents-to-be and care givers about preventing food allergies in infants by feeding them common allergy-causing foods before they turn one. The website has been designed to be easy-to-use and fun while still being educational. Bold colours and illustrations are supported by clean black & white photography alongside clear and easy to read content. Calls to action are clear and the pathway through the website is easy to follow.