Award Nominations

Perth Airport responsive website design and build

Category: Commercial
Entrant: Perth Airport and Precedent Communications
State of Entry: WA

Perth Airport is changing at a rapid rate.  Terminal expansions, Airport Drive and the sparkling new T1 Domestic Terminal are a few of the major infrastructure projects that continue to transform Perth Airport into a world class facility.  Their plans are firmly focused on re-defining the customer experience for anyone using air travel through this growing and vibrant city. To compliment the physical change, Perth Airport have been working to transform their digital experience, having recently launched a new mobile friendly website.

The objective of this project was to provide Perth Airports target audience with the optimal online experience underpinned by customer research. This was delivered using a new CMS platform, a responsive user interface, social media integrations and re-purposed content.

Partnering closely with the team at Perth Airport, Precedent have worked on a number of digital initiatives to achieve the project goals. This included re-defining the digital experience through business and customer engagement and the use of strong visuals reflecting a uniquely WA palette. This has been underpinned by re-defining the content and information architecture of the website, developing the customer journey and user testing throughout the project to get early feedback and add an evidence base for change.
The Sitecore platform was selected and implemented on an Azure hosting platform. This allows for a robust technology platform that positions Perth Airport to use personalisation and marketing automation in future projects. Some other highlights include flight information, car parking and social media integration points, showcasing of retail and refreshment outlets,  easy entry points into online car parking and fresh editorial content.
This has created an interface which is personal and usable to the end visitor – showing them information which is directed at them and their choices.


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