Award Nominations

Perth Zoo

Category: Government
Entrant: Integranet
State of Entry:
Website: https://perthzoo.wa.gov.au/

Perth Zoo is one of Perth’s most iconic attractions for locals and tourists alike, and with that kind of reputation their website was getting a workout. With a plethora of events, various session types, complex ticket discounting scenarios and an active point of sale system that never stops, Perth Zoo knew that the complexity of their website meant they needed it to be completely transformed. Now they have enhanced eCommerce functionality and smart user interface for a truly seamless ticket purchasing experience. Now everyone can easily access the magic of Perth Zoo.

“What Integranet has done with the Kentico platform has transformed Perth Zoo from a 9 to 5 business to a 24 hour business…our Close Encounter sales increased 77% from the same month in the previous year, with the biggest growth seen in products featured for an upsell with admission tickets. Online Membership sales in the first month increased 49% compared to the same month in the previous year, again without cannibalising onsite sales.” - Claire Wright, Perth Zoo, Director Community Engagement