Save the Children
Trophy icon National Award
Save the Children is one of Australia's largest aid agencies dedicated to helping children. Its programs include ongoing aid, as well as providing emergency services in disaster situations. The charity’s website plays a critical role in receiving donations and distributing information about emerging crises and aid requirements. This information is often time-sensitive, so it’s crucial that content can be uploaded quickly and easily. The problem was that the existing website had been built on an old legacy CMS that had become clunky and inefficient for content administrators to use.
As well as addressing this problem, Save the Children wanted a site that would help it increase donation rates by encouraging more user engagement and empathy. There was also a need to improve integration between the website and CRM system.
Save the Children has seen some outstanding results from the new site, including a conversion rate increase of 198% (4.81%, up from 1.61%). The increase has been particularly notable in terms of the rise in regular charitable giving, with regular giving up by over 500%.