Seasons Apartment Hotel Group Website
Seasons Apartment Hotel Group (SAHG) manages a total of 5 hotels/apartments across some of Australia’s iconic inner-city destinations, including Sydney’s Darling Harbour, Melbourne’s Botanic Gardens, Albert Park Lake and Perth’s Swan River. SAHG focuses on the personal touch and committed to its growth amongst key destinations across Australia, Asia Pacific and across the globe.
Relab Studios was approached by SAHG to review the public facing website’s user experience and the possibility of improving its conversion rates. Working closely with the internal sales team at SAHG as well as existing service providers (ie. Booking Engine and previous Website provider), the Relab team created a new strategy across 3 Phases (The current live site is at Phase 1). This is all with the overarching purpose of creating a well-branded online presence for SAHG that is targeted to increase usability across various modern devices, increase returning customers for direct booking and ease site maintenance by moving all previous sites (multiple domains and CMS) into one singular and streamlined system.