Award Nominations

SouthAustralia.com

Category: Government
Entrant: Agency and Project Team
State of Entry: SA
Website: https://southaustralia.com/

As part of the South Australian Tourism Commission’s comprehensive digital strategy to drive visitation to South Australia, the redesigned [SouthAustralia.com](http://southaustralia.com/) reflects the organisation’s commitment to deliver valuable qualified leads to tourism businesses across the state while providing an exceptional user experience.

With a short two-month deadline and an ambitious goal of achieving 180K qualified leads to SA tourism operators by the end of 2018, we approached the redesign project with a streamlined and agile methodology, with a substantial focus on the mobile experience.

The South Australian Tourism Commission’s digital strategy, encompassing the new website, has led to a 215% increase in qualified leads from the website to SA tourism operators as compared to the previous financial year. The atomix team are proud to have been able to collaborate on a project and work with an organisation that creates such a positive impact within the South Australian community.