The Gym Squad
Gymnastics WA’s recognised role in developing hand-eye coordination in young children has shaped the sports vision of ‘start here, go anywhere’. The client brief was to bring this statement to life via a visual identity and content marketing campaign aimed at its core target market, girls aged 6-12 years. Our creative solution was the Gym Squad, six (cartoon) friends with sporting interests outside of gymnastics that included an interactive web portal and collateral. These assets act as a conduit for Gymnastics WA to collaborate with other sports and represents a highly saleable asset for future corporate partnerships.