Award Nominations

The Gym Squad

Category: Not for Profit
Entrant: Adam Carriero / Stu Williams
State of Entry: WA

Gym Squad

Gymnastics WA’s recognised role in developing hand-eye coordination in young children has shaped the sports vision of ‘start here, go anywhere’. The client brief was to bring this statement to life via a visual identity and content marketing campaign aimed at its core target market, girls aged 6-12 years. Our creative solution was the Gym Squad, six (cartoon) friends with sporting interests outside of gymnastics that included an interactive web portal and collateral. These assets act as a conduit for Gymnastics WA to collaborate with other sports and represents a highly saleable asset for future corporate partnerships.

Gym Squad - Start Here
Gym Squad - Profiles
Gym Squad - Games

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