VisAbility have provided innovative, life-changing services to people living with disabilities for over 10 years. In line with their refreshed brand strategy, VisAbility required a website which is beautiful, accessible and usable as a resource for individuals with a range of disabilities. As Bam Creative have partnered with VisAbility since 2010, we were delighted to take on this challenge.
Roughly 1 in 5 Australians are affected by some form of disability.
It is important to us, and to VisAbility, to make websites as open and accessible as possible. Despite making up a significant portion of the population, impaired website visitors are often not considered in creating an online experience. Our challenge for this project was to reach a high standard of inclusive design, ensuring that the VisAbility website empowers users rather than frustrating them.
We strongly support VisAbility’s positive message and efforts, and thoroughly enjoyed this opportunity to create a website that can help empower those with disabilities.
“Bam Creative did a fantastic job at bringing to life our new website, a website that uses storytelling to create meaningful connections with our clients and community. The team interpreted our creative brief cleverly and intuitively, which meant we could leave them to ‘do their thing.’ The result is a great starting point for us to further develop emotional connections in an online context.”